Pay per click

Pay Per Click

PPC (Pay Per Click) is an advertising technique generally used on website, advertising network and search engines. Pay Per Click enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.

You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click through. This way you only pay for the traffic to your site; there are no other hidden costs.

Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites. Advertising on pay-per-click search engines can be a great way to bring people who are looking for the products and services that you have to offer right to your site.

How PPC works?

PPC Advertising is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list. As the name suggests, you don't need to pay for listing, but only for real clicks. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. There are no risks and you can clearly track the effectiveness of your PPC Advertising campaign.

PPC Services:

As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:

1. Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.

2. Creative Development: Our pay per click management includes custom and unique creative writing (titles and descriptions) to help maximize click through and conversion rates.

3. Landing Page creation: Creating effective and focused landing page for converting more and more visitors into customers.

4. Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions from your pay per click marketing campaign.

5. Advertisement Submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.

6. PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.

7. PPC Bid Management: We provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.

8. PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.

9. Campaign Improvements: We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.

10. Creative Testing: We will perform periodic testing of new creative (titles and descriptions).

11. SEO Ranking Report: We will provide a monthly review and analysis of an search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC Accounts.

Top Ten Pay Per Click Search Engines

Google AdWords

· Advertise your business on Google

· Pay only if people click your ads

· No minimum spending requirement

· You are in complete control of your spending

» Sign up with Google

Yahoo! Search Marketing

· Connect with customers searching for what you sell

· You choose keywords and set a daily budget

· Stop displaying your ads or cancel your service at any time

· Each account requires a nonrefundable $30 initial deposit

· Rate this PPCSE now or see how others have rated it

» Sign up with Yahoo! Search Marketing

yahoo search marketing

Microsoft© adCenter

· Start your search advertising with Microsoft today

· Get started with only $5

· Then pay only when someone clicks your ad

· Bids start as low as $0.05/click

» Sign up with Microsoft© adCenter

Marchex Adhere

· Sign up today and get $25 in free clicks!

· Start advertising your business in just a few minutes

· Access to top search and local Web sites

· Reach more customers searching for what you sell

» Sign up with Marchex Adhere

Searchfeed.com

· Attract targeted leads

· Exposure to millions of unique visitors each day

· Offers unique campaigns for advertisers of all types and sizes

· Extensive list of campaign management tools

» Sign up with Searchfeed

MIVA (Formerly FindWhat)

· Drive targeted traffic to your website

· Bids start at just 10 cents

· Pay when a user clicks on your ad

· Extend your online reach

» Sign up with MIVA

ABCSearch

· Initial deposits matched up to $100!

· The world's largest privately held meta-search engine

· Geo-targeting; Bulk upload system; No sign up fees

· Bids begin at $0.10

» Sign up with ABCSearch

Findology.com

· Sign up and get $50 in free clicks!

· Auto and fixed bidding options; Submit multiple sites

· Fixed or recurring payment methods; Keyword stats

· Minimum deposit of $25

· Rate this PPCSE now or see how others have rated it

» Sign up with Findology.com

More Online Advertising Resources

AdBrite

· Buy ad space on specific Web sites

· Search or browse to find a site you want to advertise on

· Write your text ad and start your ad campaign in minutes

· Other (non-text) advertising options available

· Purchase ads on a flat-rate or CPC basis, depending on the site

» SIgn up with AdBrite

Bidvertiser

· Sign up now and get $20 in free advertising

· Pay per click advertising on sites of your choice

· Start receiving new prospects in less than 10 minutes

· Choose your geographical targeting

· Monitor the performance of your ads

» Sign up with Bidvertiser

Best of the Web Directory

· Get listed in the Internet's oldest directory

· Generate targeted traffic and leads; Gain market exposure

· Expedited review - Listing live within 3 business days

· Reach new customers and enhance your Internet marketing efforts

· Online account management; Flexible pricing options

» Get a Web Site listed in the Best of the Web Directory

Best of the Web Blog Directory

· Get listed in the Internet's oldest directory

· Generate targeted traffic and leads; Gain market exposure

· Expedited review - Listing live within 3 business days

· Reach new customers and enhance your Internet marketing efforts

· Online account management; Flexible pricing options

» Get a Blog listed in the Best of the Web Blog Directory